----------
未來很長一段時間，“美麗鄉村”將會是中國經濟和空間發展的熱點，新時代的鄉村規劃設計也力求充分挖掘項目的文化價值和商業潛力。烏鎮作為世界互聯網大會永久會址的所在地，旅游+互聯網將成為烏鎮未來發展的重要方向， 更亟需全球智慧共同探索互聯網時代下的村落將如何進行演化與轉型。
本賽事廣邀海內外知名設計院校，包括哈佛大學、東京大學、清華大學、同濟大學、上海交通大學、香港大學、臺灣交通大學等高校的學生參賽，并邀請來自中港臺三地的專家作為大賽評審，以國際視野打造中國的美麗鄉村。
----------
關注奧雅微信
獲取最新動態
競賽聯絡人：江嫚
聯系郵箱：man.jiang@aoya-hk.com
競賽QQ群：124484552
咨詢電話：0755-26826690-8025
----------
Mandy Jiang
E_mail: man.jiang@aoya-hk.com
QQ Group: 243158162
TEL: 0755-26826690-8025
In the foreseeable future, countryside development will continue to be an important issue of economic and urban development in China. Meanwhile, current practice of rural planning and design has become more comprehensive, aiming to fully unlash the cultural value and commercial potential of the site. The town of Wuzhen has been elected the “permanent site for the Global Internet Conference”, hence this competition calls on global intelligence to explore the evolution and transformation of the villages, especially under the influence of internet connectivity.
This competition is open to all university students worldwide, we will send invitations to renowned universities including Harvard University, Tokyo University, Tsinghua University, Tongji University, Shanghai Jiao Tong University, Hong Kong University, TaiwanChiao Tung University, etc. The judges are from professionally diversified backgrounds, offering a global perspective and a robust feedback mechanism for this competition.
(1) 奧雅設計之星大學生競賽是深圳市創意十二月的專項活動之一
創意十二月是深圳市文體旅游局主辦的展覽活動，其目的是通過創意活動在12月份的集中展示，激發市民對創意文化的關注，以此鼓勵和推動社會各級力量積極參與深圳創意產業發展及“設計之都”建設。
(2) 互聯網時代下城鄉融合發展是提高城市和鄉村生活品質的有效策略
城郊新農村地區的發展是新型城鎮化的重要內容，城鄉一體、城鄉融合、城鄉互助體現了新型城鎮化的重要精神。鄉村地區豐富了城市居民的生活方式，同時城市的經濟聚集也為周邊鄉村發展奠定了的資金基礎。在互聯網時代背景下，城鄉空間形態和生活方式的融合，充滿著期待與想象。
(3) 橫港村地理條件優越，是打造烏鎮“美麗鄉村”的難得之地
橫港村位于世界互聯網大會永久會址的烏鎮，并緊鄰烏鎮景區，區內水系、田園風光突出，具有發展“美麗鄉村”的優勢條件，有利于構建新型城鄉關系。
----------
(1) Shenzhen “Creative December”
Shenzhen has been awarded the title of “ City of Design” in China. Creative December consists of a series of exhibitions held by the Shenzhen Municipal Bureau of Culture and Tourism, aiming to increase public awareness for creative culture, and to encourage public participation in the development of Shenzhen’s creative industry.
(2) In the Internet era, urban-rural integrations is an effective strategy to improve the quality of both urban and rural life.
The development of sub-rural area is an important topic of new urbanism, with the essence being urban/rural intergration and mutual improvement. The countryside provides diverse lifestyle choices for urban dwellers, and the economic concentration of the city lays the foundation for surrounding villiages’ development. In the internet era, we expect to see new ways of urban-rural integration both formally and socially.
(3) The geographical advantage of Henggang village provides a rare opportunity to design the “Beautiful Villiage” of China.
The Henggang Village is located near Wuzhen , which has been made the “ permanent site for the Global Internet Conference” . It sits on a beautiful rural landscape, has waterways running through the site, and is within the proximity of the Wuzhen cultural heritage site.
集合國內外最優秀的設計師和規劃師一起為烏鎮橫港村群策群力，針對性地給出“互聯網+美麗鄉村”發展的戰略性策劃與實施建議
Appeal to university students all over the world to contribute to the strategic development of Henggang Village.
采取“DEEP+”模式（即設計+生態+經濟+規劃+營銷推廣），融合創新設計和商業運作于一體，充分挖掘橫港項目基地的文化價值和商業價值
Encourage the “DEEP+”approach to planning and landscape design (design + ecology + economy + planning ). Designers must take ecological and commercial considerations into account early in the design stage, in order to fully unlash the cultural and commercial value of site.
提高橫港村招商品質并實現烏鎮“互聯網+美麗鄉村”品牌的全面推廣
Improve the investment value of Henggang village, and to promote “internet+ beautiful village” of Wuzhen as a brand.
創造性發現片區中存在的問題，提出針對性的解決方案
Use Design Thinking to discover exisiting problems and to formulate solutionsaccordingly.
完成總體空間布局的構想與各項系統解析
Complete the masterplan, including strategiesforland usage, spatial arrangemnetsetc, as well as analysis of the agricultural system、transport system、ecological system etc.
重要空間節點展示與創意性表達
Planning and design of important spaces, and the creative expression of specific spatial nodes.
保持鄉土風貌、優化村莊人居環境
Respect the site, maintain its original character, and to improve the local residents’ living environment.
(1) 堅持“整體規劃、分步實施”的原則
(2) 合理設置產業布局，提高集體經濟收入
(3) 土地功能布局符合當地情況，尊重當地居民意愿
(4) 完善水、電、路、氣等基礎設施，改善居住環境
(5) 提升河道、田園等重要節點的景觀，改善現有民房的風貌與功能
----------
(1) Adhere to the principle of "overall planning, step-by-step implementation"
(2) Rationalize the local economic structure, to increase gross disposable income
(3) Designate appropriate land usage according to local conditions, and respect the residents’opinions
(4) Improve the infrastructure of water, electricity, gas and transport
(5) Enhance the local sceneries such as river banks and pastoral landscape, and to improve the appearance and function of existing folk houses
綜合獎
一等獎：1名，獎金￥20,000RMB及證書和獎杯
二等獎：2名，獎金￥10,000RMB及證書
三等獎：3名，獎金￥5,000RMB及證書
優勝獎：10名，互聯網＋美麗鄉村競賽優勝獎榮譽證書
特別獎
最佳創意獎：1名，獎金￥1,000RMB及證書
最佳表達獎：1名，獎金￥1,000RMB及證書
最佳邏輯獎：1名，獎金￥1,000RMB及證書
獲獎者將有機會獲得
(1) 豐厚的獎金回報；
(2) 設計之星獎杯，以及蓋有深圳市文體旅游局、浙江桐鄉市政府公章的獲獎證書；
(3) 來自設計界、文創界、和投資界的重量級專家對你的作品進行全方位的點評；
(4) 獲獎作品有可能獲得投資落地的機會；
(5) 一等獎獲得者將獲得一次和專業團隊去臺灣免費學習旅行的機會；
(6) 獲獎作品將有機會在其他平臺進一步推廣；
(7) 獲獎者將有機會免試進入奧雅設計公司工作；
(8) 獲獎者將有機會獲得海外權威院校的留學推薦信。
General Awards
First Place (1 entry):
￥20,000RMB, Certificate and Trophy
Second Place (2 entries):
￥10,000RMB and Certificate
Third Place (3 entries):
￥5,000RMB and Certificate
Excellency Award(10 entries): Certificate
Special Awards
Most Creative Award (one entry):
￥1,000RMB and Certificate
Best Presentation Award(one entry):
￥1,000RMB and Certificate
Stongest Logic Award (one entry):
￥1,000RMB and Certificate
Award winners’benefits
(1) A generous cash prize;(2) Design Star Trophy，and a prestigious certificate stamped by the Shenzhen Municipal Bureau of Culture and Tourism, as well as Tongxiang Municipal People’s government;
(3) Highly renowned experts from various disciplines, including planning、creative industry and venture capital, will give you insightful feedback for your work;
(4) Winning entries may have the chance to be invested and realized;
(5) First prize winner will be invited to join a free study trip to Taiwan with a group of professionals;
(6) Your design may be further promoted on other platforms;
(7) You may receive a job offer from L&A Design;
(8) You may receive a recommendation letter addressed to internationally renowned universities.
(1) 提交4-6張A0豎版紙質海報，必須包括功能布局、空間布局和總體鳥瞰，其余圖紙根據需要補充。
(2) 不超過40頁PPT的匯報文件 (建議做成內容與音頻同步的PPT文件)。
(3) 每頁海報圖紙背面右下角注明：作者姓名、學校及院系全名/單位名稱、設計題目，并以不透明紙封存；圖紙正面不出現參賽人員任何信息，否則取消競賽資格。
(4) 作品提交截止日期：2015年11月30日
(5) 作品提交方式：
紙質海報及PPT打印文件請郵寄至：深圳南山區蛇口興華路南海意庫5棟302 奧雅設計之星組委會江嫚 收。
電子版文件 (包括PPT匯報文件、A0紙質海報) 發送至：
man.jiang@aoya-hk.com (提示：PPT文件以作者姓名、學校及院系全名/單位名稱、設計題目、頁數命名)
(6) 參賽作品將不退于參賽者，參賽者擁有參賽作品的版權，但競賽組織者與出資單位有權行使參賽作品署名權以外的其他版權權利。
(7) 所有圖文表現須中英文雙語。
(1) 4 - 6 pages of A0 posters, must include but not limited to function layout, spatial arrangement and aerial view.
(2) A powerpoint presentation of less than 40 pages, to explain your design. (encouraged to include vocal recordings)
(3) Clearly label your name, school/faculty and project name, on the back of each page (bottom right corner). No personal information shall be disclosed on the front of any pages, or you could be disqualified.
(4) Submission deadline: 30 November 2015.
(5) All hard copies should be posted to: Mandy Jiang， 3rd Floor, 5# Block, Nanhai E-Cool Building, XinghuaRD,Shekou, Nanshan District, ShenZhen, People’s Republic of China. All digital copies should be emailed to man.jiang@aoya-hk.com (please name your files in this format: "Author name/ school/faculty/ project name/ page number”)
(6) Entries will not be returned to participants. The competition organizer owns the copyright of submitted works, except authorship remains with the participant.
(7) All works should be presented in both Chinese and English.
可以個人獨立參賽，也可組隊參賽（每組最多不超過3人），鼓勵多專業多學科共同合作
參加過其他競賽的作品，或使用他人曾經在公開場合發表過的創意的作品不允許參加本競賽
----------
Participants must be current university students, including bachelor, masters or PHD students.
You could enter as an individual or as a group (no more than 3 group members).
Inter-disciplinary collaboration is encouraged.
You may not use formerly published works or entries from previous competitions, or you may be disqualified.
- 在線報名及作品提交截止時間：2015年11月30日
Submission Deadline: 30 November 2015 - 評審時間：2015年12月01日-12月15日
Judge panel review: 01-15 December 2015 - 獲獎結果公布時間：2015年12月15日
Results announcement: 15 December2015 - 獲獎作品展出時間：2015年12月15日-23日 (地點：深圳)
15-23 December 2015 (Venue：Shenzhen) - 2015年12月24日-30日 (地點：烏鎮)
24-31 December 2015 (Venue：Wuzhen) - 頒獎典禮暨“互聯網＋美麗鄉村”主題論壇：2015年12月25日(地點：烏鎮)
Awards Ceremony and the "Internet + beautiful village" Forum : 25 December 2015 (Venue：Wuzhen)
- 張晉文 深圳市文體旅游局 藝術處處長
Jinwen Zhang, Director of Arts Division, Shenzhen Municipal Bureau of CultureSport and Tourism - 朱學龍 烏鎮鎮長
Xuelong Zhu, Mayor of Wuzhen - 張玉成博士 臺灣品牌農業推廣協會理事長
Dr Yu Cheng Chang，Director of Taiwan Branded Agriculture Promotion Association - 張明云 荷蘭農業規劃專家 江蘇明谷農場與荷馬國際兒童農場創始人
Mingyun Zhang, Dutch Agriculture Planning Expert / Founder of Minggu Farm and Hema International Children’s Farm - 賈倍思博士 香港大學建筑系副教授 英國《國際開放住宅》國際期刊學術委員會成員
Dr Beisi Jia, Associate professor of Architecture Faculty, University of Hong Kong / Member of the Academic Committee of British Journal《Open House International》 - 龔書章 臺灣交通大學建筑研究所所長 哈佛大學設計與建筑雙碩士
Shu-Chang Kung，Director of Graduate Institute of Architecture, Taiwan Chiao Tung University / Masters in both Design & Architecture, Harvard University - 李鳳亮博士 深圳大學副校長 文化產業研究院院長
Dr. & Prof. Fengliang Li，Deputy President of Shenzhen University / Director of Institute for Cultural Industries - 劉思宇 天使街股權眾籌平臺聯合創始人 阿里巴巴互聯網金融專家顧問
Siyu Liu, Co-founder of TIANSHIJIE.Com / Internet Finance Consultant of Alibaba Group - 李方悅 奧雅設計公司董事、總經理
Clara Li, Managing Director, L&A Design - 何錦秀 奧雅設計公司副總經理 哈佛大學建筑及都市設計雙碩士
JinxiuHo, Deputy GM，L&A Design / Masters in both Architecture & Urban Design, Harvard University
- 主辦單位：烏鎮鎮人民政府 深圳市委宣傳部 深圳市文體旅游局 深圳市文學藝術界聯合會 深圳市設計之都推廣辦公室
---------- Organizer: Wuzhen Town People's Government / Shenzhen Municipal Party Committee Propaganda Department / Shenzhen Federation of Literature and Art / Shenzhen Municipal Bureau of Culture and Tourism Shenzhen City of Design Promotion Office - 承辦單位：中共桐鄉市委宣傳部 深圳市南山區文化產業發展辦公室 奧雅設計公司 奧雅公益基金會
---------- Undertake Unit: Tongxiang Municipal Department of Publicity / Shenzhen Nanshan District Cultural Industry Development Office / L&A Design / L&A Non-profit Foundation - 支持單位：招商地產 南海意庫 深圳大學 深圳職業技術學院 深圳市智慧城市研究會 深圳市城市規劃學會 深圳市勘察設計行業協會 深圳市文化創意行業協會
---------- Support Organizations: China Merchants Property Development / Nan Hai E-cool / Shenzhen University / Shenzhen Polytechnic / Smart City Society of Shenzhen / Urban Planning Society of Shenzhen / Shenzhen Exploration & Design Association / Shenzhen Cultural & Creative Industries Association - 媒體：《城市．環境．設計》雜志 景觀設計學 時代樓盤 建筑中國 景觀中國網 新浪樂居 搜狐焦點 鳳凰房產 騰訊房產 深圳商報 深圳晚報 深圳特區報 深圳新聞網 南方日報 中國地產設計網 中國房地產報 蛇口消息報 中國文化報
---------- Media: Urban Environment Design / Landscape Architecture Frontiers / Times Properties / Landscape China / Readatchina.com / Sina / Sohu Focus / Phoenix Property / Tencent Property / Shenzhen Economic Daily / Shenzhen Evening News / Shenzhen Special Zone Daily / Shenzhen News / Southern Daily / China Real Estate Business / Shekou News / China Culture Daily